It's taken a long period of time to research the safest way to dye our garments. When we made the choice to limit our impact on people and the planet we researched natural dyes. We absolutely loved the 'one off' affect seeing each garment's slightly different results.
We found however that it is very time consuming , expensive and virtually impossible to try and replicate a colour using natural dyes. That makes it hard because as we produce in small batch lots to reduce waste, sometimes styles need a second drop and it is just not possible to safely match dye lots.
Natural dyes tend to fade more than other dyes . Large quantities are also needed to dye large amounts of garments. It's also hard to meet customer's expectations which can be a little bit tricky, even though extra tags explaining the nature of the garment is essential the less tags, packaging etc we use is important in minimising our carbon footprint. We're sure that more research will be done in this industry but at this stage we have decided not to go down that path.
Most fibre-reactive dyes meet the requirements of the Oeko-Tex Standard 100, an international textile certificate program. These dyes are classified as low impact both on people and planet and don't contain any toxins and require relatively low rinsing rate. As we have chosen to use natural fibres or cellulosic fibres in our collections these fibre-reactive dyes are suitable for these types of fibres and we have had excellent results using these toxic free dyes in our collections.
Buying Eco Friendly Clothing
It's important to note that the majority of fast fashion companies use toxic dyes that compromise people and planet. We're trying to spread the word to encourage people to buy eco friendly clothing that are dyed without nasty toxins. Before you make a purchase from us or any other clothing label, take a minute to research more on any sustainable practices they have in place. Also consider how many times you think you will wear this article of clothing and if it's less than 30 wears then maybe you should reconsider your purchase.