Our Eco Fabrics

Eco friendly womens fashion

Eco Friendly Fabrics

Sustainable fashion seems to be gaining momentum and why so?  It's because sustainable fashion has less impact on our planet.  Wherever possible we endeavour to incorporate eco friendly fibres into our range.  Some of these fibres are labelled 'organic', e.g. silk, linen and organic cotton because they are a natural fibre and usually have less impact on our environment.  Others like Lenzing modal, viscose and tencel and bamboo are termed eco friendly because of the way they are environmentally processed or because they obtain their wood from forests which are managed sustainably or the growing process is kind to our environment  (in Bamboo's case - see below).

Lenzing Fibres
As well as their current environmentally friendly processing, in 1977 the Austrian company Lenzing started using an environmentally friendly bleaching method for pulp for their cellulosic fibers - we love this idea and the company's ethos and consequently favour Lenzing's modal and viscose fibres because we are safe in the knowledge that they have a low environmental impact and that the manufacturing process is more environmentally friendly.
Silk is a highly renewable resource with less impact on the planet than many other fabrics.  The silk worm feeds on mulberry leaves, which don't require pesticides or fertilizers to grow.  The downside is that some chemicals may be used for cleaning the silk and can pollute groundwater. 
Cultivating bamboo requires no pesticides herbicides or irrigation and instead relies on natural rainfall.  It also has a self replenishing growth cycle so there is no need for replanting thus avoiding soil erosion or damage to the surrounding environment.  Furthermore bamboo produces up to 35% more oxygen than trees, thus helping offset carbon-dioxide emissions.  
There are some concerns that certain methods of processing and manufacturing bamboo are less than eco friendly as they require the use of chemicals and dyes.  We feel that the positives however outweigh the negatives of using bamboo in our collections.
Bamboo has some amazing qualities; it naturally repels odours and allergens, is cooler and twice as soft as cotton and wicks moisture away from your body.  With bamboo's soft, silky feel and its breathability, no wonder it has been touted as the most comfortable fabric ever!
Organic cotton
Organic cotton is produced from non genetically modified plants, that is grown without the use of synthetic chemicals such as fertilizers or pesticides.  Clothing made from organic cottons have the feel of linen but without the weight.