Our Eco Friendly Fabrics
Eco Friendly Fibres for sustainable fashion
Wherever possible we endeavour to incorporate eco friendly fibres into our range. Some of these fibres are labelled 'organic', e.g. silk, linen and organic cotton because they are a natural fibre and usually have less impact on our environment. Others like Lenzing modal, viscose and tencel and Bamboo are termed eco friendly because of the way they are environmentally processed or because they obtain their wood from forests which are managed sustainably or the growing process is kind to our environment (in Bamboo's case - see below).
Due to its high wet strength, modal can be machine washed and tumble dried. Modal fibers are stable and do not shrink or get pulled out of shape when wet. They are also wear resistant and strong while maintaining a soft, silky feel.
Modal is about 50% more water-absorbent, per unit volume than cotton making it a perfect eco friendly fibre. It’s designed to dye just like cotton and is color-fast when washed in warm water. Even after repeated washing, modal remains absorbent, soft and supple.
Bamboo has some amazing qualities; it naturally repels odours and allergens, is cooler and twice as soft as cotton and wicks moisture away from your body. With bamboo's soft, silky feel and its breathability, no wonder it has been touted as the most comfortable fabric ever!